The Definitive Luxury Index
HEII was born from one question: Is it actually worth it? Founded by Anisha Dixit, we review the world's most coveted luxury experiences and give each one a definitive score.
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100M+ Organic Views
How Expensive Is It is an independent editorial platform that rates luxury experiences across Fashion & Beauty, Food & Beverage, Jewellery, Travel, and Experiences. Every review is conducted firsthand. Every score is earned. Our mission is to bring transparency to the world of luxury spending.
From attainable indulgences to oligarch-level extravagance, HEII tells you exactly what your money buys — and whether it's worth parting with.
Organic Views
Verticals
Price Tiers
The Luxe Score
Anisha Dixit is the Editor-in-Chief and founder of HEII. With over 100 million organic views across platforms, she built her reputation by asking the question everyone wants answered: how expensive is it, really? Every HEII review is conducted firsthand and independently scored.
Caleb Franklin serves as Co-Founder and Head of Platform & Strategy, overseeing the technology, data architecture, and growth strategy that powers HEII's editorial engine and audience reach.
Independently Rated
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Trusted Worldwide
