FAQ
HEII stands for How Expensive Is It — a luxury editorial platform founded by Anisha Dixit. We review the world's most coveted experiences across fashion, beauty, food, jewellery, and travel, giving each one a proprietary Luxe Score so you know exactly what it's worth before you spend.
The Luxe Score is a 1-100 rating that measures whether an experience is truly worth its price tag. It factors in quality, presentation, service, value for money, and overall experience. A higher score means the experience delivers on its promise — a lower score means you're paying for the name, not the substance.
Every experience on HEII falls into one of four price tiers: Attainable Luxury (accessible indulgences worth treating yourself to), Investment Piece (significant spend with lasting value), Once in a Lifetime (extraordinary experiences that justify the splurge), and Oligarch Level (the absolute pinnacle of price and exclusivity).
Every HEII review is conducted firsthand and independently. Our Editor-in-Chief, Anisha Dixit, personally experiences each product, restaurant, hotel, or service before scoring it. We never accept payment for reviews, and our verdicts are always honest — even when the price tag is eye-watering.
Yes. HEII is an independent editorial platform. While we may include affiliate links to help you shop or book what we review, our scores and opinions are never influenced by brands, sponsors, or partnerships. Transparency is at the core of everything we publish.
New reviews and experiences are added regularly as Anisha and the HEII team continue exploring luxury across five verticals: Fashion & Beauty, Food & Beverage, Jewellery, Travel, and Experiences. Follow us on social media or check back often to see the latest Luxe Scores.
